On August 19, 2026, the FTC issued a press release outlining the agency’s proposed Enforcement Policy Statement on personalized pricing putting businesses on notice that using consumers’ personal data to set individualized prices without clear and conspicuous disclosures — including the fact of personalization, its basis, and the data used — may constitute a deceptive
Personalized Pricing
Register Now! The Next Frontier — Surveillance & Personalized Pricing Webinar
Register now to join Crowell partners Joanna Forster, Toni Michelle Jackson, and Daniel Leff for a focused discussion on surveillance pricing — what it means for your business, the risks it creates, and the concrete steps you can take now, from reviewing your pricing practices and privacy policies to building a proactive risk management strategy. The webinar will take place on Wednesday, June 10, 2026 from 12:30 – 1:30 p.m. EDT.
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