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California AG Launches “Surveillance Pricing” Investigation – Action Required

By Joanna Rosen Forster & David Kempen on February 3, 2026
Posted in California, Data Privacy, Pricing, Privacy, State Attorneys General

California AG Bonta announces seminal investigation sweep into “surveillance pricing” of grocers, retailers and hotels in California on Data Privacy theories. Click here to continue reading the full version of this alert.

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Recent Updates

  • State AG News: Consumer Fraud, Federal Funding, Civil Penalties (February 5-11, 2026)
  • In the News: Joanna Forster on Surveillance Pricing and AI Chatbots
  • Clicking All the Right Boxes: FTC Moves to Revive “Click-to-Cancel” Rule Following Eighth Circuit Vacatur
  • State AG News: Data Privacy, Housing, Consumer Protection (January 29-February 4, 2026)
  • California AG Launches “Surveillance Pricing” Investigation – Action Required

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